Privacy policy

Last Updated: September 2026

At Secret Closet, operated by Saheli Apparels, we respect your privacy and are committed to protecting the personal information you provide when you visit our website, place an order, contact us, or otherwise interact with our services.

This Privacy Policy explains what information we collect, how we use it, how we may share it, how we protect it, and the choices available to you.

By using secretcloset.in, you acknowledge that you have read and understood this Privacy Policy.

1. ABOUT SECRET CLOSET

Secret Closet is operated by:

Saheli Apparels

Registered/Business Address:
Near Main Post Office, Court Road,
Saharanpur, Uttar Pradesh, India

Email: secretclosetindia@gmail.com
Customer Care / WhatsApp: +91 8527523033

For the purposes of this Privacy Policy, references to "Secret Closet", "we", "us" or "our" mean Saheli Apparels operating the Secret Closet brand and website.

2. INFORMATION WE COLLECT

When you use our website or purchase our products, we may collect certain personal information.

Depending on how you interact with us, this may include:

A. Contact Information

Full name
Email address
Mobile/telephone number
WhatsApp number, where provided

B. Billing & Delivery Information

When you place an order, we may collect:

Billing address
Shipping address
City
State
Country
PIN/ZIP code
Contact number
Other information required to deliver your order

C. Order Information

We may collect information relating to your purchases, including:

Products purchased
Order number
Order date
Product size
Measurements provided for customization
Customization instructions
Return or exchange information
Delivery information
Order status

D. Payment Information

Payments may be processed through third-party payment service providers.

Secret Closet generally does not need to store your complete debit card, credit card, banking password, UPI PIN, or other sensitive payment credentials.

Payment information may be collected and processed directly by the relevant payment gateway in accordance with its own privacy policy and security practices.

3. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain technical information may be collected automatically.

This may include:

IP address
Browser type
Device type
Operating system
Approximate location derived from technical information
Pages visited
Products viewed
Referring website
Time spent on pages
Website interactions
Search queries
Cookies and similar technologies

This information helps us understand how visitors use our website and improve the shopping experience.

4. COOKIES

Secret Closet may use cookies and similar technologies to operate and improve our website.

Cookies may be used for purposes such as:

Keeping your shopping cart active
Remembering website preferences
Understanding website traffic
Improving website functionality
Measuring advertising performance
Personalising your shopping experience
Preventing fraud and maintaining website security

Some cookies may be provided by third-party service providers.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website.

5. HOW WE USE YOUR INFORMATION

We may use personal information collected from you for the following purposes:

To process orders

We use your information to:

Process and confirm your order
Prepare your products
Arrange payment
Arrange shipping and delivery
Provide order updates
Provide tracking information
Handle returns, exchanges and refunds

To communicate with you

We may use your contact details to:

Respond to enquiries
Provide customer support
Confirm orders
Communicate delivery information
Respond to complaints
Resolve issues relating to your purchase

To improve our website

We may analyse website usage and customer interactions to:

Improve website functionality
Improve product presentation
Improve navigation
Understand customer preferences
Improve our products and services

For security and fraud prevention

We may process information to:

Detect suspicious transactions
Prevent fraud
Protect our website
Investigate misuse
Protect our customers and business

For marketing

Where permitted by applicable law and where appropriate consent or another lawful basis is required, we may use your contact information to send:

New collection announcements
Product launches
Offers
Editorial content
Promotional communications
Other Secret Closet updates

You can opt out of promotional communications at any time.

6. LEGAL BASIS AND CONSENT

We process personal information only for lawful purposes and for purposes reasonably connected with providing our products and services.

Depending on the circumstances, information may be processed because:

You have provided consent;
It is necessary to provide a product or service you requested;
It is necessary to fulfil an order or transaction;
It is necessary to comply with applicable legal obligations;
It is necessary for legitimate business or security purposes where permitted by applicable law.

India's Digital Personal Data Protection framework requires personal-data processing to be carried out for lawful purposes and establishes requirements concerning notice and consent.

7. ORDER AND CUSTOMER ACCOUNT INFORMATION

If you create an account or place an order on our website, we may retain information associated with your account or transaction.

This may include:

Name
Email
Phone number
Addresses
Order history
Product preferences
Customer service communications

We use this information to provide services and maintain accurate transaction records.

8. CUSTOM-MADE AND PERSONALIZED ORDERS

If you request customization, made-to-measure services, or other personalized products, we may collect additional information required to fulfil the order.

This may include:

Measurements
Size information
Customization preferences
Design instructions
Other information specifically provided for production

Such information will be used for the purpose of preparing and fulfilling your order and providing related customer service.

Please do not provide unnecessary personal information when submitting measurements or customization instructions.

9. SHARING YOUR INFORMATION

We do not sell your personal information as a business practice.

However, we may share information with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

Payment providers

Payment information may be processed through third-party payment gateways to securely process transactions.

Courier and logistics providers

We may provide your:

Name
Address
Phone number
Order information

to courier or logistics providers so that your order can be delivered.

Technology and service providers

We may use third-party providers for services such as:

Website hosting
E-commerce functionality
Analytics
Customer support
Email communication
Marketing
Website security
Fraud prevention

These providers may process information on our behalf as necessary to provide their services.

Legal and regulatory authorities

We may disclose information where required or permitted by applicable law, including where necessary to:

Comply with a legal obligation
Respond to lawful requests
Protect our legal rights
Investigate fraud
Protect customers or the public
Prevent misuse of our services

10. SHOPIFY AND THIRD-PARTY SERVICES

Our online store may use Shopify and various third-party applications, payment providers, analytics services, advertising services, courier services, and other technology providers.

These third parties may process information in accordance with their own privacy policies and applicable contractual or legal requirements.

Because third-party services may change over time, the specific providers used by Secret Closet may also change.

We encourage customers to review the privacy policies of third-party services when applicable.

11. INTERNATIONAL DATA TRANSFERS

Some third-party service providers used to operate an online store may process information outside India.

Where personal information is transferred or processed outside India, Secret Closet will seek to do so in accordance with applicable legal requirements.

International customers should be aware that information submitted to our website may be processed in India or other countries where our service providers operate.

12. DATA SECURITY

We take reasonable measures to protect personal information against:

Unauthorized access
Loss
Misuse
Alteration
Disclosure
Destruction

Security measures may include appropriate technical, administrative and organizational safeguards.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Processing orders
Providing customer support
Maintaining transaction records
Resolving disputes
Preventing fraud
Complying with legal and accounting requirements
Enforcing our agreements

When information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable law.

Certain transaction or business records may need to be retained for longer periods because of legal, tax, accounting, or regulatory requirements.

14. YOUR RIGHTS

Subject to applicable law, you may have rights regarding your personal information, including rights to:

Request information about personal data being processed;
Request correction of inaccurate or incomplete personal information;
Request deletion of personal information where legally applicable;
Withdraw consent where processing is based on consent;
Raise a grievance regarding the processing of your personal information;
Exercise other rights available under applicable data protection law.

The DPDP Rules 2025 contemplate clear notices explaining the personal data being processed, the purposes of processing, and mechanisms for withdrawal of consent, exercising rights and making complaints.

Requests may be submitted using the contact details provided below.

15. WITHDRAWING CONSENT

Where we process your personal information based on consent, you may request to withdraw that consent.

Withdrawal of consent will not affect the lawfulness of processing that occurred before withdrawal.

Please note that withdrawing consent may affect our ability to provide certain services, process an order, communicate with you, or provide particular features of our website where the information is necessary for those purposes.

To withdraw consent or submit a related request, contact:

secretclosetindia@gmail.com

16. MARKETING COMMUNICATIONS

If you receive promotional emails or other marketing communications from Secret Closet, you may unsubscribe at any time.

You may:

Use the unsubscribe option included in promotional emails; or
Contact us at secretclosetindia@gmail.com.

Please note that even if you opt out of marketing communications, we may still send essential transactional communications, such as:

Order confirmations
Payment information
Shipping updates
Delivery notifications
Return/refund communications
Customer service messages

17. WHATSAPP AND CUSTOMER COMMUNICATION

If you contact Secret Closet through WhatsApp or provide your number for customer support, we may use your mobile number and conversation details to:

Respond to your enquiry
Provide customer support
Confirm order details
Provide order updates
Assist with returns or exchanges
Resolve complaints

WhatsApp is a third-party communication service and its own terms and privacy policies may also apply.

18. CHILDREN'S PRIVACY

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review and take appropriate action.

19. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including:

Social media platforms
Payment services
Courier tracking websites
Other external websites

Secret Closet is not responsible for the privacy practices, content, security, or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

20. SOCIAL MEDIA

Secret Closet may operate or maintain profiles on social media platforms.

If you interact with us through social media, the relevant platform may collect and process information according to its own privacy policy.

Information that you voluntarily make publicly available on social media may be visible to others.

We recommend avoiding the public disclosure of sensitive personal information.

21. CUSTOMER REVIEWS, PHOTOS AND FEEDBACK

If you voluntarily submit:

Product reviews
Feedback
Photographs
Testimonials
Comments
Other content

we may use that content for purposes such as improving our services or promoting Secret Closet, subject to applicable law and any permissions required.

We will not intentionally publish sensitive personal information without an appropriate basis or permission.

22. FRAUD AND SECURITY

We may collect and use information to detect and prevent:

Fraudulent transactions
Payment abuse
Fake orders
Account misuse
Unauthorized access
Other activities that may harm Secret Closet or its customers

We may share relevant information with payment providers, logistics providers, service providers, law enforcement, or other authorities where reasonably necessary and legally permitted.

23. BUSINESS TRANSFERS

If Secret Closet or Saheli Apparels is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Any such transfer will be handled with appropriate safeguards.

24. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

Changes to our business
Changes to our website
Changes in technology
Changes in third-party services
Changes in applicable law or regulations

When we update the policy, we will change the "Last Updated" date at the top of this page.

Customers are encouraged to review this Privacy Policy periodically.

25. GRIEVANCE REDRESSAL

If you have any concern, complaint, request, or question regarding your personal information or this Privacy Policy, please contact us first.

We will make reasonable efforts to review and respond to your request in accordance with applicable law.

Privacy & Customer Support

Secret Closet
Operated by Saheli Apparels

Address:
Near Main Post Office, Court Road,
Saharanpur, Uttar Pradesh, India

Email: secretclosetindia@gmail.com
Customer Care / WhatsApp: +91 8527523033

26. APPLICABLE LAW

This Privacy Policy shall be interpreted in accordance with the laws applicable in India, subject to applicable data protection and consumer protection laws.

Nothing in this Privacy Policy is intended to limit any mandatory rights available to consumers or individuals under applicable law.

27. IMPORTANT NOTICE

This Privacy Policy is intended to provide a clear explanation of how Secret Closet handles customer information.

As Indian data-protection requirements continue to be implemented under the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, Secret Closet may update this policy and its operational practices as applicable provisions come into force. The Government's notified Rules include a phased commencement framework.

For a legally binding compliance review of your particular Shopify setup, payment providers, marketing tools, cookies, international customers, and data-processing practices, a qualified Indian privacy/e-commerce lawyer should review the final policy.